The Allsorts Singapore Boot Camp has been designed to give junior Account Management staff broad-based exposure to a range of business and communications subjects, to prepare them for the battles ahead.
In a series of eight three-hour workshops, these staff will learn from professional facilitators with a minimum of 18 years of advertising agency experience each.
Who Should Attend?
Junior Account Management staff from any communications-based agency - multi-national or local. We'll leave the definition of 'Junior' up to you but we'd expect participants to have no more than 3 years of working experience in the industry. We invite a maximum of 24 participants for the programme in order for there to be ample opportunity for individual questions and feedback, with a limit of 5 staff from any one company per term.
The Grueling Schedule
Advertising: Basic Training (The Fundamentals)
Winning Strategies (Strategy Development)
Who's the enemy? (Building Relationships)
Gathering vital intelligence (Consumer Insights)
Giving effective orders (Briefing)
The theatres of war (Media Essentials)
Addressing the troops (Presentation Skills)
Making crucial decisions (Evaluating Creative)
Let the (War) Games begin (Assignment)
Enrol Now!
Boot Camp returns in 2010, so be quick. Contact Simon Kornberg for further details and enrolment, at
